Making money on YouTube is NOT about subscribers. It’s about search results and sales.
I published my first video on YouTube 10 years ago for my brand Swim University. It was a short, standard definition video on how to clean a pool filter. And for the life of me, I couldn’t figure out how to make YouTube work.
I mean sure, I was getting views here and there. I even tried making a viral pool care rap video! It did well in the pool industry, but not to people who own pools.
Over the next 6 years, I made 70 more videos. But I was barely making around $300-$400 a month (in the big summer months), and I gave up.
Flash forward years later, I saw some of the videos I made were growing. They were getting loads of views. I flipped on the Monetization toggle and I started making money right away! I’ve been ignoring this gold mine!
I started researching why certain videos were growing and why others weren’t. With that information and blueprint, I completely optimized my channel almost overnight and saw more views, more subscribers, and most importantly, more money!
But then I started taking things seriously. I revamped my entire YouTube strategy. It started producing searchable videos that ranked. I created simple workflows and templates to help me produce consistent content and hired help. And I started treating YouTube as a legit revenue source and sales funnel.
Once my partner and I started producing consistent videos on YouTube, we earned more ad revenue and our product sales took off. This past year, we earned $77,394.85 from YouTube alone!
And we didn’t have a ton of subscribers. We figured out how to get our videos to rank on Google and YouTube.
Outrank Your Competitors On Google With The Right YouTube Strategy
Our videos started getting more and more views — not from subscribers, but from SEO. By developing a smart keyword strategy, our videos started ranking not only on YouTube but on Google as well. Our videos became the top search results and our views increased exponentially. This past year, our channel got over 4.1 million views.
Earn Actual Passive Income With YouTube Ad Revenue
We got a ton of views thanks to our SEO efforts on and off YouTube. More views meant more money from automated YouTube ads. This past year, we earned $34,531.45 in just YouTube ad revenue.
Convert Viewers Into Sales
In every video we publish, we also run an ad for our own digital products. We offer a coupon code to incentivize viewers to buy and to help us track sales. With this strategy, we made $42,863.40 this year in product sales from YouTube viewers.
Dominate YouTube with a Small Channel
For example, I started a brand new channel with only one video uploaded and ranked #1 for my keyword in less than a month! You don’t need a big channel with lots of subscribers. You just need the right blueprint.
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