Conversion Marketing Certification
This training will help you generate higher conversions throughout the entire Conversion Marketing Lifecycle – from converting more Internet browsers into website visitors, visitors into leads, leads into customers and customers into promoters – in proven and actionable ways.
Learn Then Do Method
This course is designed to build your understanding and know-how through practical application of the methodologies in conversion marketing – the same methodologies Leadpages used to rapidly grow its business.
Rapidly Increase Your Website Traffic
Generating awareness and attracting your target audience is the first stage in the Conversion Marketing Lifecycle. By using a mix of paid, owned, earned and shared media, you’ll attract, then convert Internet browsers into website visitors.
- How to Grow Your Business
- Copy That Converts
- Paid Media
10X Your Lead Conversions
Converting visitors into leads is essential to growing your business. In this section of Conversion Marketing, you’ll not only learn about the tools and techniques for conversion, you’ll also learn how to create compelling calls-to-action and thank you pages.
- Irresistible CTAs
- Lead Magnets and Content Upgrades
- Creating Multiple Conversion Opportunities
Convert Leads into Customers
Boosting conversions from leads to sales is one part science, and another part art. In this stage we’ll give you helpful tips and actionable techniques for nurturing your leads and converting them into customers using effective pricing strategies, sales pages, and high-converting checkout pages.
- Lead Nurturing
- Marketing Automation
- The Four Pillars of Pricing
Convert Customers into Promoters
Delighting your customers through their on-boarding and post-sales experience is a crucial stage in your long-term success. Learn key retention and value-enhancement practices to wow your customers, turning them not only into repeat buyers, but promoters who recommend your brand, and what you offer to others.
- Building Customer Loyalty
- Soliciting Customer Feedback
- Win/Win/Win Opportunities
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